The Facebook Post I Almost Didn’t Make
This spring, I was uncharacteristically vulnerable on my Facebook profile. On the 18th anniversary of my life-altering car accident, I shared the full story behind my facial scars. The lessons I learned during that crisis were strangely relevant to the #COVID-19 pandemic, so I felt compelled to share in hopes that it would bring encouragement to others. The post was raw, gusty, vulnerable and uncomfortable.
Unexpected International Reach
The response from friends and family was overwhelming, and not long after I posted, an international publication, Divine Purpose Magazine, reached out and requested to include the story in their Fall 2020 issue. (See full publication here.) I was flattered, humbled – but most of all – excited to see the message spread further than I’d ever hoped. The car accident made me realize how precious time is, and ever since, I’ve been crazy about making the most of every day and inspiring others to do the same. It’s the big theme behind why I do what I do.
What’s the Takeaway?
No matter what business you’re in – people need to hear your story. Yes – your vulnerable, authentic, “why I do what I do” story. Not only can your story bring tremendous clarity and focus to your business and daily priorities, but it can also help potential customers, supporters, donors and followers connect with you as a person.
And – at the end of the day – isn’t that what business is all about? Connecting people with the products, services and ideas that will make life better?
So ask yourself: What’s my story? The answer may offer more insight to your marketing and business strategy than you think.
Need a little help discovering and articulating your brand story? Let’s talk.
