Why Your Story Matters in Business
The Facebook Post I Almost Didn’t Make This spring, I was uncharacteristically vulnerable on my Facebook profile. On the 18th...
Why Are You in Business?
Nail Your Big Why As I walk clients through my 5 Week Strategy Practicum, the first session focuses on the...
Marketing in Times of Disruption: Basic #4 – ASSIST
Wrapping up this four-part series on Marketing in Times of Disruption, it’s nearly impossible to effectively grow your reach without...
Marketing in Times of Disruption: Basic #3 – ACCOUNTS
As a continuation of this four-part series on Marketing in Times of Disruption, once you’ve developed a healthy communication rhythm...
Marketing in Times of Disruption: Basic #2 – AUDIENCE
Continuing this four-part series on Marketing in Times of Disruption, once you’ve completed an audit of your online presence, addressed...
Marketing in Times of Disruption: Basic #1 – AUDIT
As COVID-19 continues to impact the landscape of business and entrepreneurship, “pivot” has become the latest buzzword in marketing blogs,...
4 Ways Small Businesses Can Compete with the Pros
As a small business owner, I’m constantly looking to the pros for inspiration. I want to know what’s working, what’s not working, and how a business like mine can do it even better. Want in on the action?
Less is the New More: A New Webinar Series
“Less is the New More” Registration Now Open Fall has a way of quickly overbooking itself, doesn’t it? Before the...
COVID-19: How Can Small Businesses Survive?
“To improve is to change; to be perfect is to change often.” Winston Churchhill In early spring, many business owners...
How a Car Wreck Prepared Me for COVID-19
A Date I’ll Never Forget May 4, 2002. My graduation, my brother’s wedding or any other special event could have...