Why Your Story Matters in Business
The Facebook Post I Almost Didn’t Make This spring, I was uncharacteristically vulnerable on my Facebook profile. On the 18th...
Why Are You in Business?
Nail Your Big Why As I walk clients through my 5 Week Strategy Practicum, the first session focuses on the...
MMCTV: Melody Belotte on Branding
Melody was delighted to chat with Sylvia Henderson on a recent episode of her MMCTV show, Think About It.
Marketing in Times of Disruption: Basic #4 – ASSIST
Wrapping up this four-part series on Marketing in Times of Disruption, it’s nearly impossible to effectively grow your reach without...
Marketing in Times of Disruption: Basic #3 – ACCOUNTS
As a continuation of this four-part series on Marketing in Times of Disruption, once you’ve developed a healthy communication rhythm...
Marketing in Times of Disruption: Basic #2 – AUDIENCE
Continuing this four-part series on Marketing in Times of Disruption, once you’ve completed an audit of your online presence, addressed...
Marketing in Times of Disruption: Basic #1 – AUDIT
As COVID-19 continues to impact the landscape of business and entrepreneurship, “pivot” has become the latest buzzword in marketing blogs,...
Make the Most of your Marketing Toolkit
I frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint?...
Key Considerations for a Solid Marketing Budget
Creating an annual marketing plan may sound tedious … maybe even pointless. But trust me, it’s an important part of...
Analytics Academy – You’re Never Too Old For School
Today’s media landscape requires a mix of both creative and technical skills. In our ever-changing world of technology and media,...