Skip to content

Marketing, creativity, and everyday light bulb moments.

About
Speaking
Consulting
Testimonials
Contact

Tagged: brand development

16

Feb

2018

What the Olympics Teach Us About Branding

Walk through any sporting goods store right now and you are sure to find swarms of “Team USA” gear on...

READ A LITTLE MORE

Why Your Story Matters in Business
Why Are You in Business?
MMCTV: Melody Belotte on Branding
Marketing in Times of Disruption: Basic #4 – ASSIST
Marketing in Times of Disruption: Basic #3 – ACCOUNTS
Marketing in Times of Disruption: Basic #2 – AUDIENCE
Marketing in Times of Disruption: Basic #1 – AUDIT

The Latest on Instagram

🙃When everything feels upside down… This tim

🙃When everything feels upside down…

This time of year can feel so disorienting for business owners, leaders, and entrepreneurs. But don’t let that discourage you.

Maybe a fresh perspective is exactly what the world needs from you. You have a gift. Look around & use it. 🤍

📸: Mel B. Circa 1987

Head down. Tail tucked. Gifts buried. Mouth clos

Head down. Tail tucked. Gifts buried. Mouth closed.
No more, my friend.

It’s time to wake up and do what you were made to do.

We’ve found the best way to have fresh coconuts

We’ve found the best way to have fresh coconuts is to crack it open with my 5yr old’s “Thor” hammer (a meat tenderizer he bought that looks like Mjölnir😅)

I’ve also found the best way to stay on top of your marketing is not to do it all on your own with sheer willpower and brute force. 🤷🏻‍♀️😉

Just sayin.

A question worth saving & worth answering honestly

A question worth saving & worth answering honestly.

Just an observation🤐

Just an observation🤐

i did the math. this summer I posted on social me

i did the math. this summer I posted on social media an average of 76x per week…

but none of it was on my personal pages.

several people asked,
“i miss seeing your posts.”
“what’s going on?”
“everything alright?”

i simply explained - personal social media was just one of my “no’s” this summer.

i said “no” to a lot of things, so I could say “yes” to others.

“No” to:
- sleeping in
- fast food
- personal social media
- babysitters for my kids
- scrolling at bed time

“Yes” to
- starting work at 5am
- making fresh meals
- prioritizing my client’s growth
- spending time with my family
- reading & studying at night

The result?

One of the best “work from home” summers ever. (Although very little of it was *at* home!)

Our family traveled over 4,000 miles by car and countless others by plane.

MD ➡️ VA ➡️ WV ➡️ PA ➡️ OH ➡️ KY ➡️ IN ➡️ IL ➡️ MO ➡️ KS ➡️ OK ➡️ AR ➡️ CO ➡️ TX ➡️ NC ➡️ SC ➡️ GA ➡️ FL

We took kids kayaking, hiking, fishing & to the beach. I officiated my first wedding as a licensed minister. I served as a camp counselor. We helped host the 25th annual family reunion with nearly 70 relatives in attendance. We went indoor skydiving. We spent time in the kitchen and time reading books.

And in the middle of it all - my business onboarded 5 new companies, launched 3 re-brands, built 7 websites, raised $40k for a sponsor event, and yes - posted on social media almost 76X per week. 🤪

Is my house clean? No
Is my personal social media thriving? No
Is my suitcase unpacked? No

But…
Is my family happy? Yes
Is my business thriving? Yes
Is my heart full? Yes

➡️➡️ whatever this next season of life looks like for you, can I encourage you to CHOOSE your yeses and no’s based on what you love & value?

It’s not always easy (like when that alarm went off at 5am every day😅), but it’s oh, so rewarding.

Business or personal relationships - when you can

Business or personal relationships - when you can say what you mean and mean what you say -

that’s the kind of people you want to fill your circle with. ⭕️🫶

Wait… did you only count 10? Good catch. I kne

Wait… did you only count 10?

Good catch.

I knew I liked you. 😏

Attention to detail. My kinda person.

The key to all of these ideas (and yes - I’ve used them ALL to grow my own career over the last 20 years)... is strategy.

Being intentional with your time and energy so you’re not just “checking a box” – but actually doing something that moves you and your business, ministry or non-profit FORWARD.

So here’s #11…

And honestly, I’m a little scared to do this, because my calendar and my time is SACRED to me….

But I believe in this – and in you – so much, I’m gonna take a big risk…

And I’m going to share my calendar booking link with you. 😱😱

I want to spend some time with you (yes, for free!) and here’s how we’ll spend those 30 min:

- You’ll share about what lights you up. (Think @sharktankabc pitch - but less Mr. Wonderful and more @barbaracorcoran )
- We’ll pick pick one of these ideas off the list
- We’ll add the key ingredient (strategy)
- And map out a 10-day plan to make it happen

🛑DM and I’ll send you the link.

WARNING: If we meet – I will take you seriously, and you will have homework.🫡

STOP making this rookie mistake ⬇️ You get a

STOP making this rookie mistake ⬇️

You get a tool.
You get the feel good vibes.
You check the “box”.
You go on autopilot.
You get discouraged.
… and you wonder why you’re not getting you any results.

STOP thinking a tool = a plan

➡️ Just because you ride a peleton bike every day doesn’t mean your pants size will shrink. 🚲

➡️ Just because you deposit money in a savings account every paycheck doesn’t mean you’ll be able to retire at age 55. 🛳️

➡️ Just because you create a beautiful vision board doesn’t mean your PNL statement will show 50% growth year over year. 📈

➡️ Just because you post on Instagram 5x a week and gain a big following doesn’t mean your business has 40x more clients than it did last year. 📊

A tool ≠ a plan.
If you want a specific result, you need a plan.

STOP feeding the machine.
START being intentional with your time and energy.

Your health, your future, your impact and your relationships matter TOO MUCH.

TOO MUCH is at stake to spend another year on autopilot.

Get a plan.
Take action.
DM me.
I can help with both.

Rant over. 🫡

Melody Belotte © 2024. All Rights Reserved.