What is the Five Week Strategy Practicum®?

When it comes to marketing strategy, it can be difficult to know even where to begin. The 5 Week Strategy Practicum® is a high-level, personalized consulting program that demystifies how to create a business and marketing strategy, how to put it into action, and how to successfully spend less (yes, less) of your personal time on marketing activities. In this program, Melody teaches the proven Five Core Strategies for Marketing Momentum, and over the course of 5 weeks, helps you apply those principles to your specific business, non profit or passion project. At the conclusion of the program, you’ll walk away with an actionable, one-year marketing plan that maps out the most effective ways to use your time and resources. (Length: 5 Weeks)

What’s Included?

• On Demand Video Library: Access to five (5) on demand video masterclasses on the Five Core Strategies for Marketing Momentum (Approximate Length: 45 minutes each)
• Printable Toolkit: Custom printable handouts, slide deck and worksheet exercises to accompany each session.
• Private Consulting Sessions: Five (5) one-on-one live consulting video calls with Melody Belotte (1 per week; 60 minutes each) to discuss application.

What Will You Learn?

• Know Your Position: How to develop a clear understanding of your strategic goals, competitive landscape, and brand positioning.
• Connect Your Personas: How to craft a well-defined brand identity that aligns with a well-defined target audience.
• Master Your Platforms: How to focus on select platforms and marketing tactics to maximize your effectiveness and better utilize your time.
• Organize Your Plan: How to develop a repeating rhythm of strategic planning, content development, campaign execution, and success measurement.
• Activate Your People: How to concentrate on nurturing relationships with existing and prospective audiences to develop brand loyalty and raving fans.

How Do I Know it’s Right for Me?

These trainings offer timeless, proven principles that can benefit business owners at every stage of development, but are most beneficial to ambitious entrepreneurs or leaders who are awesome at their craft, but “meh” with their marketing. If that sounds like you, fill out the form below and Melody will schedule a Q&A call to ensure it’s a good fit for both parties.