Catch Melody at one of these upcoming events below. (Interested in booking Melody to speak at your next virtual or in-person event? Click here!)
How to Build a Website on a Startup Budget
LIVE ONLINE: Friday, May 20, 1pm
Nothing makes your new business, idea, or venture feel more “real” than when it has its own website. But how do you even get started if you have no working knowledge of domains, hosting, and web design? Join speaker and strategist, Melody Belotte, to learn the basics of website development, online strategy, and how to do it all on a startup budget!
SBDC Annual Women’s Business Conference
A New Day, A New Era – Moving Beyond the Pandemic
LIVE ONLINE: Tuesday, May 24, 9am-12pm
The COVID-19 outbreak has presented many challenges that have affected different and numerous aspects of women’s lives. It has caused many women-owned, small businesses to struggle. Many women have taken the opportunity to pivot and emerge, while heightening their business venture. The 2022 Maryland SBDC Women’s Conference will address how to revamp and move forward. Our expert panel will provide resources to assist you to not only ensure your business grows but thrives! It is “A New Day…A New Era” and we are “Moving Beyond The Pandemic”! Don’t miss Melody’s session on: “The Savvy Woman’s Guide to Digital Marketing (with little or no budget!)”
PAST EVENTS
Oops! You missed these great events. Be sure to subscribe to our email list, so you don’t miss out next time!
How to Outshine Your Competitors
LIVE ONLINE: Thursday, March 31, 1pm
How do you differentiate your business, product or service in a crowded market? Join strategist and marketing expert, Melody Belotte, to discover tools and tactics to understand your competitive landscape, discover your unique selling proposition, and cut through the noise of a busy, saturated market. (Cost: Free)
ROAR Conference – SHINE 2022
ON-SITE: Friday-Saturday, April 1-2
ROAR TOUR is a two-day women’s conference by Women Who Lead of the Potomac Ministry Network. Join special keynote speaker, Lisa Harper and the team for full weekend of live music, dynamic speakers and engaging breakout sessions. Be sure to catch Melody Belotte’s breakout session on “Too Busy to SHINE?”. Details and registration below.
Light the Fire Conference
LIVE + ONLINE: April 9 2021
Hosted by Proceed 2 Lead, Light the Fire 2021 is a one-day leadership conference created to connect, inspire and empower aspiring leaders in the local community. Don’t miss Melody Belotte’s opening keynote on “Busyness As Usual,” where she tackles the deadly mindsets that kill great organizations and teams.
How to Market to Millenials & GenZ
LIVE ONLINE: Thursday, April 28, 1pm
How do generational trends influence buying decisions? Join strategist and marketing expert, Melody Belotte, to explore key characteristics of the Millennial and Gen Z demographic, update your marketing strategy to be more relevant, and future-proof your business with a powerful playbook. (Cost: Free)
How to Get Amazing Reviews from Customers
LIVE ONLINE: Thursday, February 10, 1pm
What is the importance of customer reviews to effective marketing and sales? Join strategist and marketing expert, Melody Belotte, to learn how to incorporate key review sites like Google, Amazon, Facebook, and Yelp into your digital marketing strategy and then create a continuous incoming stream of amazing reviews. (Cost: Free)
Time-Saving Strategies for Work/Life Balance
Thursday, January 27, 1pm
As a busy entrepreneur, you’re an expert in your particular craft, but managing the day-to-day marketing of the business can leave you exhausted and unmotivated. Join speaker and strategist, Melody Belotte to learn simple, practical and sanity-saving strategies to spend less time on marketing and more time on what matters. (Cost: Free)
How to Build Lasting Customer Relationships with Email
LIVE ONLINE: Thursday, Feb 23, 1pm
How can businesses remain top-of-mind over the vacation season? Join strategist and marketing expert, Melody Belotte, to learn the importance of owning your audience, developing an email marketing strategy, and creating consistent content that inspires action. (Cost: Free)
Storytelling: How to Connect & Convert
Wednesday, October 13, 1pm
While it may be tempting to double down on Facebook ads and digital marketing to improve sales over the holidays, one of the most valuable marketing assets you have as a business owner is the “narrative assets” or stories you can tell to inspire, instruct, and connect with audiences. Join speaker and strategist, Melody Belotte to uncover 3 types of stories your business needs to be telling to improve sales, increase customer loyalty and improve engagement. (Cost: Free)
Making the Most of your Marketing Toolkit in 2022
Wednesday, November 10, 1pm
As the tools for marketing and communications become increasingly more complex, business owners can easily become overwhelmed. Whether you’re utilizing social media, video, or email – how can you make the most of the tools you have? How do you ensure consistency without becoming stagnant? Join speaker and strategist, Melody Belotte to learn a simple 5-step approach to marketing that helps you maximize your efforts and achieve your goals.
Crazy Busy? Learn the Art of Getting Things Done
Thursday, December 9, 1pm
If you’re too crazy busy to take this workshop, then you probably need it the most. Recent statistics show 1 in 4 employees are at risk of burning out in the next 12 months. Don’t let that be you. Join speaker and strategist, Melody Belotte to discover the 5 critical systems every business owner needs to streamline their workflow, get more done, and enjoy more time on what matters in 2022.
Business & Marketing Plans Made Simple: A 3-Step Formula
Wednesday August 11, 1pm
What’s the difference between a business plan and a marketing plan? How can the two work seamlessly together to produce results? Join speaker and strategist, Melody Belotte to learn a simple, repeatable 3-step formula for developing and executing business and marketing plans. (Cost: Free)
Anti-Social: How to Promote Your Business Without Social Media
Wednesday, July 14, 1pm
Is it possible to build a strong marketing strategy that doesn’t completely revolve around social media? Join speaker and strategist, Melody Belotte, to explore alternate ways to promote your business and discover which ones could be a good fit for your specific industry, target audience and individual skill level.
12 Brand Personality Types & Why They Stand Out Online
LIVE Online: Wednesday, June 30, 1pm
As digital media consumption skyrockets at an unprecedented rate, businesses must compete for their customers’ time, attention and loyalty. Join marketing expert, Melody Belotte to learn how strong brands cut through the noise, and what your business can do to compete with them.
Don’t Rain on My Parade: How to Win Over Negative Customers
LIVE Online: Wednesday, May 19, 1pm
How much can your online reputation be soured by can one nasty review or unhappy customer? Join strategist and marketing expert, Melody Belotte, to learn how to handle online feedback in a way that diffuses tension, resolves conflict, and transforms negative customers into raving fans. (Cost: Free)
Scary Close: Finding Your Target Market
October 28, 2020 | 1-2:30 pm
Regardless of how amazing your business, product or service is – you may not be getting the sales or connections you want simply because you’re not reaching the right audience. Technology now allows us to get “scary close” to customers through advanced targeting and tracking, but we must learn to use these tools effectively and responsibly. Join the marketing expert, Melody Belotte, for a crash course on how to identify, narrow and reach your target market. (Cost: Free)