Why Your Story Matters in Business
The Facebook Post I Almost Didn’t Make This spring, I was uncharacteristically vulnerable on my Facebook profile. On the 18th...
Why Are You in Business?
Nail Your Big Why As I walk clients through my 5 Week Strategy Practicum, the first session focuses on the...
Marketing in Times of Disruption: Basic #4 – ASSIST
Wrapping up this four-part series on Marketing in Times of Disruption, it’s nearly impossible to effectively grow your reach without...
Marketing in Times of Disruption: Basic #3 – ACCOUNTS
As a continuation of this four-part series on Marketing in Times of Disruption, once you’ve developed a healthy communication rhythm...
Marketing in Times of Disruption: Basic #2 – AUDIENCE
Continuing this four-part series on Marketing in Times of Disruption, once you’ve completed an audit of your online presence, addressed...
Marketing in Times of Disruption: Basic #1 – AUDIT
As COVID-19 continues to impact the landscape of business and entrepreneurship, “pivot” has become the latest buzzword in marketing blogs,...
4 Ways Small Businesses Can Compete with the Pros
As a small business owner, I’m constantly looking to the pros for inspiration. I want to know what’s working, what’s not working, and how a business like mine can do it even better. Want in on the action?
COVID-19: How Can Small Businesses Survive?
“To improve is to change; to be perfect is to change often.” Winston Churchhill In early spring, many business owners...
Make the Most of your Marketing Toolkit
I frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint?...
What the Olympics Teach Us About Branding
Walk through any sporting goods store right now and you are sure to find swarms of “Team USA” gear on...