Define your Brand Personality

What do people think of when they see or hear your name?

A “brand” is more than simply your business name, logo, colors, slogan or other design elements. A brand is what people think of when they see or hear your name. It includes everything they know about your company –both factual, and emotional.

So what’s the problem?

Most companies, businesses and organizations overlook the importance of creating an emotional connection with their audience. As a result, the audience makes buying decisions based on factors like price, inventory, convenience, etc. instead of based on loyalty and love for a brand.

So how do we make people fall in love?

The strongest brands differentiate from competitors and connect with their audience by developing a unique brand personality. A strong brand personality is the foundation for all successful marketing, and the secret ingredient to building brand loyalty (aka – making people fall in love with you and your company).

---

Interested in discovering yours?

Whether you represent a corporation, a small business or a personal cause, Melody facilitates brand discovery sessions with groups of all sizes. Fill out the form below for more information.